Privacy policy
Ezrah is made by Applifi AI ("we"). This policy explains what Ezrah keeps, why, who helps us run it, and what you can do about it. If you have a question, write to info@applifi.io.
What we keep
- Your account: your email address, the name you give, and how you sign in (Apple, Google or email).
- Your goal and your work: the exam and level you are aiming for, your exam date, your placement and practice answers, and how they were marked.
- Your conversations with Ezrah: what you type, and the words from voice recordings you choose to send. The recordings themselves are transcribed and not kept.
- What Ezrah remembers (with Ezrah Plus): a short list of things you said, such as what you find hard. You can see each one in the app and remove it.
- Your settings: reminders, voice, quiet hours, and your device's time zone.
- Purchases: which plan you have and when it renews or ends. Apple or Google take the payment; we never see your card.
- Usage statistics, if you allow them: which screens you open, how many exercises you finish, whether you looked at or bought a plan. Never what you write or say.
- A device token for notifications, so reminders reach your phone.
Why we use it
To run Ezrah for you (our contract with you), to keep it safe and working (our legitimate interest), and, only with your consent where the law asks for it, to count how the app is used so we can improve it. We do not sell your data, use it for advertising, or use your conversations to train AI models. Ezrah does no tracking across other companies' apps and uses no advertising ID.
Who helps us
- OpenAI writes Ezrah's replies, marks your writing and speaking, and transcribes recordings. Ezrah asks before it first sends anything. OpenAI does not use this data to train its models.
- ElevenLabs turns Ezrah's replies and the listening exercises into speech.
- Google (Firebase and Google Cloud) runs sign-in, notifications, our servers, our database and file storage, in the EU (Belgium), and Google Analytics, if you allow it.
- PostHog (EU) counts usage, if you allow it.
- Redis Cloud holds short-lived working data for our servers, such as queued tasks.
- Resend sends our emails.
- Apple and Google handle purchases and app delivery.
Some of these companies are in the United States. Where your data leaves the UK or the EEA, we rely on the EU-US Data Privacy Framework or standard contractual clauses.
How long we keep it
For as long as you have an account. When you delete your account, your conversations, answers, what Ezrah remembers and your settings are deleted, except records we must keep by law, such as purchases.
Your choices and rights
- See and remove what Ezrah remembers, in the app (You, then What Ezrah remembers).
- Export every conversation and memory, in the app (You, then Privacy and AI, then Export everything), on any plan.
- Switch AI processing and usage statistics off, in the app (You, then Privacy and AI).
- Delete your account, in the app (You, then Account, then Delete account), or as described on our account deletion page.
- In the UK, the EEA and Switzerland you can also ask us to correct or restrict your data, and complain to your data protection authority (in France, the CNIL).
If you're in difficulty
If something you write suggests you may be in danger, Ezrah shows you helplines for your country. We don't tell anyone, and nothing from that conversation goes into what Ezrah remembers or into our usage statistics.
Age
Ezrah is for people aged 16 and over.
Changes
If we change this policy in a way that matters, we'll tell you in the app before it applies.